About Bill Roberts
Queer affirming. Body positive. Joy centered. Identity first.
I am Bill Roberts, a certified Life, Happiness, Purpose, and Goal Setting Coach and founder of Roberts Coaching and Consulting. I help individuals release shame, unmask old identities, and reconnect to the truth of who they are. My work centers on helping people reclaim confidence, purpose, and joy by stepping out of performance and into authentic alignment.
For more than two decades I led multi site retail and sales teams. Those years shaped my understanding of real leadership. Leadership is not control or perfection. Leadership is empathy, accountability, and self awareness in action. It is the courage to show up as yourself and create space where others can do the same.
Today I bring that experience into every coaching partnership. My approach blends emotional intelligence, authentic leadership, and the deep identity work inside The Identity Alchemist. My goal is simple. Help people stop hiding. Help them step into who they are. Help them build a life they actually want to live.
What I Help Clients Do
• Unmask old identities and release limiting beliefs
• Rebuild confidence, clarity, and emotional resilience
• Balance and restore their Energy Bank
• Lead with authenticity in life and work
• Cultivate sustainable joy and fulfillment
My coaching is heart centered and results driven. Whether you are navigating a personal breakthrough or leading a team through change, I support you in creating a grounded, aligned path forward. This work is not about becoming someone new. It is about remembering who you are and building a life that reflects it.
I believe joy is essential energy for meaningful living. Happiness is not a moment. It is a state of alignment that strengthens your purpose, your relationships, and the way you lead yourself and others.
My Philosophy
Authenticity is strength. Empathy is strategy. Joy is fuel.
You are not meant to live small or silent. You are meant to live aligned. My mission is to help you access the identity, energy, and self trust that allow you to grow from the inside out.
I offer more than a coaching service. I offer a movement toward honest, embodied personal and professional leadership. When you show up as your true self, you change the rooms you walk into.
Professional Background and Training
My work is shaped by real world leadership experience, trauma informed identity work, and formal coaching education.
Life Coach Certifications
Certified Professional Life Coach – Transformation Academy
Certified Goal Success Coach – Transformation Academy
Certified Happiness Life Coach – Transformation Academy
Certified Life Purpose Coach – Transformation Academy
Certified Master Life Coach – Transformation Academy
Additional Certifications and Coursework
Managing as a Coach – University of California Davis
Gender and Sexuality: Diversity and Inclusion in the Workplace – University of Pittsburgh
Queering Identities: LGBTQ+ Sexuality and Gender Identity – University of Colorado
These programs, combined with decades spent developing people and building inclusive cultures, form the foundation of my coaching approach. Authenticity. Embodiment. Emotional intelligence. Queer empowerment. Sustainable joy.
A Final Thought
Knowledge builds skill.
Experience builds wisdom.
Heart builds connection.
Connection is where real transformation begins.
— Bill Roberts
